Rich Krone is a managing member of Elevate Oral Care, a company focused on developing preventive oral care products for use by professionals and consumers. Rich is focused on making portions of the Elevate product portfolio available throughout the world, most importantly Advantage Arrest® Silver Diamine Fluoride 38% and FluoriMax™ 2.5% Sodium Fluoride Varnish. Prior to co-founding Elevate in 2010, Rich spent over twenty years working extensively with some of the world’s leading professional dental and consumer oral care products organizations including Dentsply, ESPE, Waterpik and 3M.